Sustainability Report

SINCE THE INCEPTION OF VIEWFINDER COFFEE ROASTERS, OUR MISSION HAS REMAINED CLEAR: TO CREATE EXCLELLENT COFFEES, SUPPORT COMMUNITIES, AND EXEMPLIFY TRANSPARENCY AND SUSTAINABILITY. EVERY DECISION WE MAKE IS GUIDED BY THESE PRINCIPLES—A LENS THROUGH WHICH WE VIEW OUR IMPACT.

LET’S EXPLORE SOME KEY INITIATIVES:

ECO-FRIENDLY TAPE: WE’VE DITCHED PLASTIC TAPE IN FAVOR OF RECYCLABLE TAPE FROM STICKER MULE. NOT ONLY DOES THIS ENHANCE OUR PACKAGING AESTHETICS, BUT IT ALSO SIMPLIFIES RECYCLING FOR OUR CUSTOMERS. JUST TOSS THE ENTIRE BOX INTO THE RECYCLING BIN—TAPE AND ALL!

REUSABLE DELIVERY BINS: SAY GOODBYE TO DISPOSABLE BOXES! WE USE REUSABLE BINS FOR COFFEE DELIVERY, REDUCING WASTE AND PROMOTING SUSTAINABILITY.

CARBON-NEUTRAL SHIPPING: OUR COMMITMENT TO CARBON-NEUTRAL SHIPPING THROUGH UPS ENSURES THAT OUR WHOLESALE PARTNERS RECEIVE THEIR COFFEE WITH A MINIMAL ENVIRONMENTAL FOOTPRINT.

NEW PACKAGING: OUR FRESH PACKAGING NOT ONLY LOOKS GREAT ON YOUR SHELVES BUT IS ALSO MADE FROM 100% RECYCLABLE MATERIAL (PE/EVOH-PE). EVEN IF YOUR CITY LACKS PLASTIC BAG RECYCLING PROGRAMS, HOLD ONTO THOSE BAGS—WE’LL RECYCLE THEM PROPERLY.

SOURCING: OUR STAPLE COFFEE, LANDLINE, IS SOURCED FROM GUATEMALA IS SOURCED FROM ONYX COFFEE IMPORTERS, WHO CALL IT ALMA, OR SOUL IN SPANISH. LAST YEAR WE COMMITTED TO OVER 24,000LBS, AND FOR EVERY POUND OF ALMA WE BUY, $0.05 GOES DIRECTLY TO HABITAT FOR HUMANITY GUATEMALA’S SMOKELESS STOVE PROGRAM. THESE STOVES IMPROVE INDOOR AIR QUALITY AND WOOD-FUEL EFFICIENCY WHILE REDUCING COOKING TIME.

REUSABLE BUCKET PILOT PROGRAM: WHOLESALE CLIENTS CAN NOW OPT INTO OUR REUSABLE BUCKET PROGRAM! THESE STACKABLE, DURABLE PAILS SAVE WHOLESALE PARTNERS $0.25 PER POUND AND REDUCE WASTE.

2024 GOALS:

THE VIEWFINDER-MOBILE: WE’RE ON THE LOOKOUT FOR A HYBRID OR ELECTRIC DELIVERY VAN TO FURTHER MINIMIZE OUR ENVIRONMENTAL IMPACT.