Be more than a customer.
At VCR, our mission is to create excellent coffees, support communities, and exemplify transparency and sustainability. Our wholesale partnership program is one of the most valuable ways we can put that mission into practice.
We see this as more than selling coffee. The viewfinder is the part of a camera that helps you see your goals and set your focus. That vision allows us to provide excellent coffees, clear advice, and genuine support tailored to your business.
"We're grateful to have a coffee partner who cares about our business and our success as much as we do. Working with Viewfinder has been an amazing experience, and we couldn't recommend them more."
Linda Bishop - Good Boy Cafe
What partnership includes
Thoughtful sourcing and meticulous roasting are only the beginning.
Built around your business
Whether you run a restaurant, coffee shop, office, or house of worship, we help make coffee work for you. Our team listens to your vision, studies your workflow, and helps bring the right program into focus.
Confidence through knowledge
Coffee is wonderfully dense subject matter, so we offer complimentary training for you and your employees, from coffee fundamentals and latte art to extraction theory, in your facility or our controlled training lab.
Equipment and service
We represent leading equipment brands including La Marzocco, Mahlkönig, Marco, Poursteady, Acaia, Fellow, and more. Partners receive competitive equipment guidance and continuing technical support.
"Working with Viewfinder has been a gift. Great, consistent coffee and amazing customer service. Working with the team has made my job as a business owner much easier. Our shop would not be where it is without them."
Jacob Honescko - Filtered Coffee
Become a partner
Share a little about your business and what you’re building.
Our partnership team will follow up from partner@viewfindercoffee.com within three business days.
